Over the holidays we ran a campaign that asked, "why are you saving and investing?" for a chance to win a different Acorns prize over 12 days. Every day our microsite updated with details about that day's prize and a link to the Facebook or Instagram post to comment on. Once the campaign was over, we were able to analyze the data to find out our customer's top reasons for investing which guided the focus of all subsequent marketing initiatives. 

We wanted to show people how much a small daily investment, like the price of a cup of coffee a day, could add up to over time compared to just simply saving that same amount. There were a series of these sites with different monetary amounts that allowed customers to automatically set up a recurring investment straight from their account.

Financial services is one of the top topics talked about on Twitter, which is why we created Finfluencer.com. Finfluencer scans all of your tweets for specific financial service related keywords and data; takes a look at your followers and who in the financial services industry you follow; then crunches the data and produces a score to let you know just how financially influential – or “Finfluential” – you are.

Life insurance and retirement brands are not always the most popular on Reddit, but during 2014-2016 Transamerica was named one of the top brands on Reddit.
Campaigns we ran were:
1. "Transamerica wants to make dollars make sense": We asked redditors to submit their financial questions for us to write blogs about. Originally we were going to write blogs for the top three questions, but due to the volume we received, we wrote six instead. Each blog we wrote used the question directly from Reddit along with a graphic created using Reddit branding and colors. Once blogs were published we commented on the original post with a link to their new answered article.
​2. "Transamerica Meat-Up": Reddit's HQ is in San Francisco and Transamerica's iconic pyramid is also located in the city, so we decided to throw a party for redditors to celebrate us being a top brand on Reddit and being part of the community on Global Reddit Meet-up Day. We asked redditors to provide the best piece of financial advice they've received for a chance to be flown out to the party at the top of the Transamerica Pyramid. We also invited all local San Francisco redditors to come enjoy a bacon themed event with our social team, fellow redditors, and Reddit staff (including the founder). 

Beyond The Blender
Visalus' core model focuses on using their protein powder daily for 90-day challenges. To shake things up from the typical "protein powder + milk", we created Beyond The Blender which featured 90 recipes from 90 different health, fitness, and cooking influencers. 

I Lost What
To celebrate the weight loss of our community, we created ilostwhat.com. This site allowed users to type in their name and how many pounds they have lost. It would then generate a graphic that illustrated their weight loss in a visible way by equating that weight to everyday items.