Finfluencer
Financial services is one of the top topics talked about on Twitter, which is why we created Finfluencer.com. Finfluencer scans all of your tweets for specific financial service related keywords and data; takes a look at your followers and who in the financial services industry you follow; then crunches the data and produces a score to let you know just how financially influential – or “Finfluential” – you are.
Transamerica + Reddit
Life insurance and retirement brands are not always the most popular on Reddit, but during 2014-2016 Transamerica was named one of the top brands on Reddit.
Campaigns we ran were:
1. "Transamerica wants to make dollars make sense": We asked redditors to submit their financial questions for us to write blogs about. Originally we were going to write blogs for the top three questions, but due to the volume we received, we wrote six instead. Each blog we wrote used the question directly from Reddit along with a graphic created using Reddit branding and colors. Once blogs were published we commented on the original post with a link to their new answered article.
2. "Transamerica Meat-Up": Reddit's HQ is in San Francisco and Transamerica's iconic pyramid is also located in the city, so we decided to throw a party for redditors to celebrate us being a top brand on Reddit and being part of the community on Global Reddit Meet-up Day. We asked redditors to provide the best piece of financial advice they've received for a chance to be flown out to the party at the top of the Transamerica Pyramid. We also invited all local San Francisco redditors to come enjoy a bacon themed event with our social team, fellow redditors, and Reddit staff (including the founder).
Campaigns we ran were:
1. "Transamerica wants to make dollars make sense": We asked redditors to submit their financial questions for us to write blogs about. Originally we were going to write blogs for the top three questions, but due to the volume we received, we wrote six instead. Each blog we wrote used the question directly from Reddit along with a graphic created using Reddit branding and colors. Once blogs were published we commented on the original post with a link to their new answered article.
2. "Transamerica Meat-Up": Reddit's HQ is in San Francisco and Transamerica's iconic pyramid is also located in the city, so we decided to throw a party for redditors to celebrate us being a top brand on Reddit and being part of the community on Global Reddit Meet-up Day. We asked redditors to provide the best piece of financial advice they've received for a chance to be flown out to the party at the top of the Transamerica Pyramid. We also invited all local San Francisco redditors to come enjoy a bacon themed event with our social team, fellow redditors, and Reddit staff (including the founder).