12 days of acorns
Over the holidays we ran a campaign that asked, "why are you saving and investing?" for a chance to win a different Acorns prize over 12 days. Every day our microsite updated with details about that day's prize and a link to the Facebook or Instagram post to comment on. Once the campaign was over, we were able to analyze the data to find out our customer's top reasons for investing which guided the focus of all subsequent marketing initiatives.
$5 a day
We wanted to show people how much a small daily investment, like the price of a cup of coffee a day, could add up to over time compared to just simply saving that same amount. There were a series of these sites with different monetary amounts that allowed customers to automatically set up a recurring investment straight from their account.